Bustikated

Far be it for me to oppose the Daring Fireball, but I have to say that The Beatles in iTunes is a big deal. A very big deal. Perhaps it is the biggest news of the day.

Everyone knew there were new iPods coming.

We may have been surprised about the magnitude of the iPhone price cuts, but we all knew that was coming too.

The Beatles are coming innuendo was so thick at this press event it got everyone’s speculative juices flowing. It couldn’t have been an accident. Stevie J knew exactly what he was doing: promising us all exactly what we want. John, Paul, George, & Ringo.

Then he let us down.

What possible reasons could there be for such a blatant teasing of our musical emotions? I think the only possible answer is hype. Look at all of the attention the mere hint of an iTunes debut has gotten. What better way to get Apple Corps to see dollar signs than to get people in line to buy?

And when it does happen, people will buy. No other band has had such a profound affect on the face of modern music. The Fab Four set the stage for more than one generation of musicians and music lovers alike.

So, for now, we are all just pawns in an epic struggle to see our beloved musicians in their rightful place, and an answer to that eternal question: How can you call yourself a music store if you don’t have The Beatles?